Monday, 21 June 2010

How To Re-Package The "Islam Brand"

I wish I could say I made this image, but alas, it came with the article...

This month's edition of the Muslim lifestyle magazine, Emel, carries an amusing, albeit unwitting, piece of honesty from writer Shelina Zahra Janmohamed.

During her discussion of how to re-package the "Islam brand" to concerned non-Muslims (but apparently not the Muslims who keep misunderstanding Islam so badly), Shelina writes this:

It’s not just a technical tick-box exercise to say “Islam is about equality”. People only believe brands when they have demonstrated the brand values over and over again. For example, it’s no good just saying that Islam believes in the rights of women, if women aren’t given those rights.

What a conundrum!

Shelina seems to be admitting here that if us infidels have an unfairly negative opinion of Islam, it might be largely down to the fact that Muslims themselves keep living and practising an Islam which is violent, hateful, and totalitarian, and not because we are just bigots who intrinsically hate Islam for no reason. In other words, one sure-fire way to improve non-Muslim perceptions of Islam is for Muslims to stop blowing things up, spreading hate and treating women like dirt. Would that more Muslims had her honesty!

Next week, expect her to admit (in a roundabout way) that Israel has a legitimate right to defend itself against Muslim groups that have sworn to annihilate it down to the last Jewish child.

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